Brand Identity, Design and Development Training Course

Why select this training course?

Brand Identity is the face of any business. It’s the voice everyone hears when they think of your organization and what you stand for. It’s the first image that comes to mind when customers conjure up your brand’s name. Brand identity is your corporation’s visual personality, which isn’t always easy to build. Every business needs a strong brand identity to attract and retain customers.

How does brand identity build trust among customers?

Brand identity is the total of features and attributes unique to a company. The brand can turn itself from being unknown or recognized by people into being a household name. Brand recognition is what helps in building trust between various stakeholders. Brand identity helps create a unique personal connection between a customer and the brand. This makes them more likely to identify the product/service of such a company even amongst the plethora of competitors.

Why is poor brand identity damaging to the brand? 

Strong brand identity will increase brand awareness; however, poor branding can have the opposite effect and cause people to forget about your business. If your brand lacks a strong, unified identity, it will be hard for your customers to remember who you are or what you stand for. If they are not clear on what your brand means or how the customer should use it, they may stop recommending you to their friends and family. A dull brand identity will cause you long-term damage. It can hurt business growth, customer loyalty, and brand awareness – which means higher marketing costs. Brand identity should make people want to use your products or services; they are not engaging with you if they don’t. The point of influence must be high so the brand’s perception is strong. Being boring will lead to weak engagement benefits, which means lower sales and wasted resources.

Satisfy your hunger for business success with Rcademy’s Brand Identity, Design, and Development Training Course which will teach you how to develop a brand that stands out. Designed for professionals, entrepreneurs, and business owners, the course will teach you how to create a distinctive identity for your company, create a powerful visual brand and help deepen your understanding of modern design techniques. The Brand Identity, Design, and Development Course will show you how to build your brand identity using visual elements. The course covers everything from logo design and color selection to social media branding. Witness as we take your design skills and turn them into a cohesive and robust brand strategy that can be carried out globally.

Who should attend?

Rcademy’s Brand Identity, Design, and Development Training Course is suitable for the various level of professionals in both public and private sectors who want to take a creative approach to give a unique identity to their brands:

• General Managers
• Senior level managers
• Brand Managers
• Marketing Managers
• Brand Designers
• Team leaders
• Project leaders and managers
• Entrepreneurs and start-up founders

What are the course objectives?

The Training Course is constructed to achieve the following objectives:

• To learn the fundamental concepts of brand identity, such as verbal and visual branding
• To learn ways to design and develop an interesting brand identity
• To learn about crucial elements of brand identity such as logo, color palette, etc., and ways to use them
• To understand how brand identity can be used to increase brand awareness
• To gain an understanding of the latest tools and techniques available for apt brand design and development
• To learn ways to emotionally connect with people using brand identity
• To learn tools and techniques to enhance brand recall
• To understand the importance of positioning and repositioning brand identity
• To take a closer look at famous brands and comprehend how they have created their brand identity
• To gain hands-on knowledge of emerging trends and practices related to brand identity development

How will the course be presented?

• Interactive sessions
• Use of case studies
• Management games
• Learning preparation of reports, charts, graphs
• Real-time exercises
• Problem-solving and Group discussion sessions

What are the topics covered?

Module 1: Basics of Branding

• What is the brand?
• Function of brand
• Brand touchpoints
• Role of the Brand in building customer loyalty
• Branding and its types
• What makes a good brand?

Module 2: What is Brand Identity?

• Brand identity vs brand image
• Elements of brand identity
• Brand identity and Brand awareness

Module 3: Steps to Create Brand Identity

• Analyzing market
• Identifying key business goals
• Identifying customers and customer needs
• Identifying key stakeholders in the brand
• Deciding upon brand personality

Module 4: Brandmarks

• Symbolic brand marks
• Word-driven and image-driven brand marks
• Key to developing brand marks
• Signature
• Tagline
• Topology of marks
• Shape, color, and form

Module 5: Designing Logo

• Function of Logo
• Famous logo and their success
• Logotype and symbol
• The right time to redesign the logo
• Golden Rules of logo design

Module 6: Social Media in Creating Brand Identity

• Success parameters: likes, followers, shares, etc.
• Social media platform categories
• Building a social media strategy
• Content is the key
• Two-way brand conversations
• Best practices

Module 7: Designing Brand Identity

• Deciding message communicate
• Brand positioning
• Ways to communicate best through brand marks
• Deciding upon color palettes and imagery
• Using colors to increase brand recognition
• Branding sound
• Typeface

Module 8: Developing Touchpoints

• Aligning with brand positioning strategy
• Using websites for brand building
• Favicons
• Business cards
• Product design
• Packaging design
• Building Brand recognition and customer loyalty

Module 9: Launching of Brand Identity

• Unveiling brand identity
• Deciding launch goals
• Connecting with stakeholders
• Communication strategy
• Methods to launch
• Brand champions

Module 10: Practical Exercise

• Build your own Brand Identity