Mini MBA in Strategic Communications and Public Relations (PR) Management Training Course

Did you know that organizations investing in strategic PR and communications experience 75% more successful change initiatives and demonstrate 40% higher stakeholder trust scores?

Course Overview

The Mini MBA in Strategic Communications and Public Relations (PR) Management Training Course by Rcademy is meticulously designed to equip business professionals with comprehensive knowledge and advanced skills needed for effective strategic communications and public relations management. This comprehensive program delves into advanced PR methodologies, providing participants with a robust understanding of how to enhance organizational reputation, manage stakeholder relationships, and drive strategic communication initiatives that align with business objectives.

Without specialized strategic communications and PR training, professionals may struggle to effectively manage organizational reputation and stakeholder relationships. Peer-reviewed research demonstrates that strategic public relations and communication improve an organization’s relationships with key stakeholders, foster trust, and strengthen reputation through research-based planning and two-way communication models.

In today’s competitive business environment, a good reputation is pivotal to making profits and achieving organizational success, requiring proper sensitization and information provision to the public about an organization’s products, brands, or services. To ensure growth and development of any business, effective mediums and techniques must be employed to portray goodwill and reputation, which is fundamentally the concept of Strategic Communications and Public Relations. Strategic Communications and Public Relations Management are separate yet related disciplines that contribute to a company’s overall growth, with Public Relations Management concerned with organizational reputation and brand relationships with stakeholders, while Strategic Communication refers to communication methods used to achieve organizational goals and mission.

Research shows organizations who implement strategic communications and PR training gain significant advantages through enhanced organizational effectiveness and reputation, as peer-reviewed research demonstrates that strategic public relations and communication improve relationships with key stakeholders, foster trust, and strengthen reputation. Adoption of two-way, research-based PR planning enables companies to manage crises more effectively, achieve communication goals, and demonstrate accountability to leadership, while organizations investing in strategic communication experience more successful change initiatives, better stakeholder alignment, and enhanced marketplace credibility. Strategic communication is recognized as essential for aligning internal and external messaging, integrating corporate social responsibility, and supporting long-term business development through dialogue, transparency, and feedback mechanisms.

Studies show individuals who complete strategic communications and PR training benefit from enhanced professional growth and influence, as employees and managers with advanced training gain more autonomy, greater support from top management, and higher career progression rates. Personal benefits include developing analytical and research skills in planning, measurement, crisis communication, and audience analysis, resulting in competence to handle complex public-facing and internal communication challenges that are highly valued across private, public, and non-profit sectors. Research shows that professionals able to demonstrate communication value through measurable outcomes and evaluation are entrusted with bigger budgets and core projects, increasing job satisfaction and professional reputation.

Take charge of your strategic communications expertise. Enroll now in the Rcademy Mini MBA in Strategic Communications and Public Relations Management Training Course to master the skills that drive organizational reputation and accelerate your professional success.

Who Should Attend?

The following personnel should undertake The Mini MBA in Strategic Communications and Public Relations (PR) Management Training Course by Rcademy:

• Public relations officers/managers responsible for creating, developing, and analyzing communication strategies employed to promote an organization’s image or reputation
• Corporate communications practitioners responsible for initiating communications strategy, and supervising media, and public relations
• Public affairs managers responsible for providing advisory services to senior staff on the effect of public policy on their organization
• Marketing officers/managers responsible for initiating and implementing marketing strategies for the company
• Team leaders responsible for identifying and driving staff toward an organization’s target goal
• Human resource personnel responsible for fostering relationships with co-workers and responsible for external relations
• Secretaries responsible for handling correspondence between the organization and the public
• Customer service managers responsible for ensuring the provision of optimum customer service by their team members
• Communications specialists working in digital marketing, social media management, and content creation
• Crisis management professionals responsible for organizational reputation during challenging situations
• Brand managers focused on building and maintaining organizational brand equity and market positioning
• Any personnel starting a career in public relations and communications

What are the Training Goals?

The Mini MBA in Strategic Communications and Public Relations (PR) Management Training Course by Rcademy will help participants achieve the following objectives:

• Understand the crux of Strategic Communications and Public Relations as a corporate personnel
• Learn techniques necessary for the improvement of an organization’s measurement and evaluation strategy
• Equip personnel with the necessary skill set for the implementation of modern communication strategies and public relations
• Understand the need to reposition their future strategy and implementation to suit modern trends
• Apply a proper understanding of the frameworks of strategic communications and public relation
• Discover a unique technique for an organization’s communication and relations with the public to improve its brand and reputation
• Master crisis communication strategies and reputation management during organizational challenges
• Develop expertise in digital communication platforms, social media management, and content marketing
• Build competency in stakeholder analysis, audience segmentation, and targeted messaging strategies
• Gain proficiency in measuring communication effectiveness and demonstrating ROI to organizational leadership

How Will This Training Course Be Presented?

At Rcademy, the extensive focus is laid on the relevance of the training content to the audience. Thus, content is reviewed and customised as per the professional backgrounds of the audience.

The training framework includes:

• Expert-led lectures delivered by experienced strategic communications and PR professionals using audio-visual presentations
• Interactive practical training ensured through sample assignments or projects and role-plays that simulate real communications scenarios
• Trainee participation encouraged through hands-on activities that reinforce theoretical concepts
• Case studies featuring real-world strategic communications and PR challenges and solutions from various organizational contexts
• Best practice sharing sessions where participants discuss experiences and learn from peers

The theoretical part of training is delivered by an experienced professional from the relevant domain, using audio-visual presentations. This immersive approach fosters practical skill development and real-world application of strategic communications principles through comprehensive coverage of reputation management, stakeholder engagement, and crisis communication.

This theoretical-cum-practical model ensures participants gain both foundational knowledge and practical skills needed for effective strategic communications and PR management.

Register now to experience a truly engaging, participant-focused learning journey designed to equip you for success in strategic communications excellence.

Course Syllabus

Module 1: Background of Strategic Communication and Public Relations Management

• Introduction
• History of Public Relations Management
• Theories of Public Relations
  • Excellence theory
  • Fully functioning society theory
• Strategic Communication and the Role of Public Relations
  • Steps for building Strategic Communication
  • Management of corporate identity
  • Stakeholder communication
  • Corporate social responsibility
• Research in Public Relations
• Tools and Techniques of Public Relations
  • Press releases
  • Communication strategies
  • Creative collaborations

Module 2: Managing Relations with Media

• Relationship management theory
• Perspective on functional public Relations
• Managing media and online reputation
  • Fake news phenomenon
  • False propaganda
• Crisis communication and Public Relations practice
  • Situational crisis communication theory
• Strategic Communications planning process
  • Environmental scanning
  • Strategy formulation
  • Strategy implementation
  • Strategy evaluation

Module 3: Communications and Organisational Strategy 

• The rationale for strategies employed
• Identification of issues, risks, and crisis evaluation
• Alignment of communications strategy
  • The competitive environment
  • Integration of communications spend

Module 4: Communication Plan

• Identification and strengthening of communication plan
  • Creation of a communication plan with a focus on Strategic
  • Communication
  • Development of strategies
  • Alignment of communications with an organization’s crucial priorities
  • Review the latest trend in Strategic Communication
• Reduction of communication gaps
• Cross-cutting implementation strategies
  • Development of a master plan­ Aligning scenarios to audiences
  • Aligning scenarios to audiences
  • Audience-centred engagement strategies
• Socializing process
• Solutions prototype

Module 5: Communication and Public Relations Management Strategies

• Measurement and Evaluation
  • Identification of shortcomings of strategies employed
  • Back-of-the-end evaluation
  • Deep dive evaluation
  • Assessing the impact of strategies on communication and public relations
• Designing the Next Iteration
  • Development of message strategy
  • Identification of adoption strategy
  • Collaboration with change makers

Module 6: Strategic Communication Concepts

• Theories of Strategic Communication
  • Communication research
  • Writing for Strategic Communication
  • Corporate communication
• Media Strategies
  • Digital design
  • Digital marketing analytics
  • Social media advertising
  • Communication and new media
  • Video for social media
• Strategic organizational communication
• Strategic brand communication

Module 7: Principles of Business Management

• Consumer insights
• Promotional strategy
• Political advertising
• Web development
• Dynamic content
• Crisis communication

Module 8: Public Relations Management Concepts

• Foundations of Public Relations
• Public Relations components and planning
  • Target audiences
  • Media Relations
• Crisis communications
• Writing for Public Relations
  • Newspaper articles­
  • Social media writing
• Ethical Issues in Public Relations

Module 9: Strategic Communication Skills Necessary for PR Managers

• Content marketing
• Technology skills/ Technological approaches
  • Digital content
  • Measurement tools
  • Social media sites
• Analysis of Strategic Communication
  • Measurement of reactions via the strategic plan
  • Determination of communication effect on audiences
  • Discover sentiment for companies’ products and services
  • Recommendations

Training Impact

The impact of Strategic Communications and PR Management training is evident across diverse organizational contexts:

Kenya Red Cross Society – Crisis Communication and Stakeholder Alignment

Implementation: The Kenya Red Cross Society utilized strategic PR practices and research-driven planning to protect and build public image during national crises, implementing comprehensive two-way media engagement strategies and stakeholder communication protocols. Senior management applied systematic communication planning, crisis response frameworks, and transparent public engagement to maintain organizational credibility and support mission-critical activities during challenging circumstances.

Results: Kenya Red Cross achieved enhanced stakeholder alignment and sustained public trust through strategic PR implementation, successfully maintaining organizational reputation and mission effectiveness even during national crises. The systematic approach resulted in strengthened relationships with partners, improved public perception, and enhanced organizational capacity to communicate effectively with diverse stakeholder groups while supporting humanitarian objectives.

Starfish New Zealand – Authentic Leadership and Transparent Communication

Implementation: Starfish, a sustainable fashion company, leveraged transparent, symmetrical PR practices and authentic leadership communication during organizational volatility and potential business closure. The company implemented strategic communication frameworks emphasizing transparency, stakeholder engagement, and relationship maintenance to navigate challenging business circumstances while preserving organizational reputation and stakeholder trust.

Results: Starfish achieved positive public perception and maintained valuable stakeholder relationships even after operations ceased, demonstrating the effectiveness of authentic strategic communication practices. The transparent approach resulted in preserved brand reputation, sustained stakeholder trust, and positive organizational legacy, highlighting how strategic PR and authentic communication enable organizations to maintain credibility and relationships even during challenging transitions.

Be inspired by Kenya Red Cross, Starfish, and leading research organizations. Secure your spot in the Rcademy Mini MBA in Strategic Communications and Public Relations Management Training Course and unlock your communications potential today.